What are the green options for direct mail?
Globally, we are all aware of the threat posed by single use plastics on the environment and we’ve heard about the devastating consequences for our oceans and planet.
We all have a role to play in mitigating the effects of this terrible global crisis.
Naturally, many businesses are looking for ways to reduce their use of disposable materials and become more sustainable. In the mailing industry, where we’ve worked for the past 30 years, there are some sizeable challenges to address. How can we protect our customer mailings while still acting in an environmentally responsible way and at a reasonable cost?
What is naked mailing?
In naked mailing, your marketing or magazine is addressed on a cover and not wrapped in any material. Put simply, it is dispatched in a ‘naked’ state. As well as being the most environmentally friendly mailing option, this approach is more cost effective than other options as there is no outer wrapping.
Many businesses simply want to get their product to the largest number of recipients in the most economical and eco-friendly way. Naked mailing provides a solution to these demands.
We have invested heavily in equipment for naked mailing in recent years. Our customers appreciate the many environmental benefits of this approach. At the current time, naked mailing is used in just under one-third of our direct mail services and this figure is growing steadily.
Finding sustainable solutions
Globally, governments and businesses have been trying to tackle these problems on numerous fronts through sustainable forest management and the use of eco-friendly chemicals. However, there is still some way to go to mitigate the environmental impact of ‘paper pollution’.
For this reason, sustainable solutions, such as naked mailing or biodegradable wraps, are a great way to reduce our environmental impact. At Priority, we are working hard to play our own role in this process and fulfil our environmental obligations.
Inevitably, customer choices are influenced by a range of factors, from cost through to eco issues. We advise our customers on the best approach for their business, taking these considerations into account.
Priority’s naked mailing services:
Leaflets, catalogues, brochures and postcards
A6 to A3 sizes
Inkjet data addressing and graphics
Complex jobs and short runs