Selective inserting is an innovative and clever product that allows customers/publishers to sell specific inserts to specific regions or customer types. All that we require is a “flag� or “identifier� within the data and a key to let us know which “flag� or “identifier� require which insert.
There are two main advantages to the customer when using this product :-
The ability to target means a saving in the number of inserts that need to be printed, therefore a cost saving.
The mailing list does not need to be split to accommodate certain inserts for certain blocks of addresses.
This means that the mailing list stays together and therefore obtains the maximum Royal Mail discount available.