Personalised Colour Printing (Variable Data)

Variable data in conjunction with a digital press gives you the ability to target your communications to each and every customer.

What is Variable Data?

Variable data is the combining of database information into a piece of print to create personalised, targetted communications.

If you can PDF it, we can personalise it.

Our Software treats each document as a personalisable item, whether it is an A5 piece of direct mail, or a 48 page booklet. It can change text, images, fonts, colours, and even whole blocks of content based on the contents of your database.

Are you making full use of your data?

Imagine you have a list of contacts, broken down into age, sex and products ordered. With this demographic information, you can tailor your flyers, brochures, carrier sheets, promotional flyers - infact anything you can print can be personalised.

With the information above, you could insert a different set of graphics, special offers, headlines, body copy etc. for:

• a woman who is over 40 and buys mainly shoes
• a man who is under 21 who buys mainly jeans
• a man who is over 30 and buys mainly ties

all in the same print run. All of this can be combined with presstream, mailsort or walksort to gain preferential postal rates.

Design for Personalisation

Our personalisation software is very flexible, however, designing for a personalisation introduces an extra set of criteria that must be taken into account.

We are happy to design to a brief, or consult with your creatives / designers / artwork department.